Process isn’t a 4-letter word.
Knowing where you want to go and how you plan to get there is essential in any brand journey.
Our process is reflexive, responsive and targeted. We meet our clients where they are, and work with them to create a brand position that is compelling, credible and consistent.
Your brand’s positioning is a roadmap for future activities.
It offers clarity on critical business decisions in an ever-changing world. It has the power to motivate and inspire the people who matter most to your business.
Red Thread’s
Business Purpose Model
Our process for defining your company’s purpose is inspired by the Japanese concept of Ikigai which roughly translates to “a reason for being.” It was originally developed in Okinawa as a way for individuals to identify and align with a deeper sense of self. The same principles may also be applied to uncover your business purpose.
For today's businesses, being purpose-driven is paramount.
But real purpose is more than a corporate buzz word. It’s more than a commitment to social impact. Purpose must fundamentally address why a company exists and the value it offers employees, customers and the communities they represent.
Uncover your business purpose with Red Thread.