In The Loop
Some inspiration from around the way
Meeting the Moment with Authenticity & Curiosity
Recently I sat down with noted trend hunter and cultural cartographer, Lynn Casey. As the founder of the consumer insights consultancy, Shine Scout, she spends her days (and nights) thinking about the market-shaping movements that influence our daily lives. From authenticity to curiosity, we talked about how brand marketers can help their companies meet the moment and embrace the opportunities ahead.
What Acting Can Teach Us About Personal Branding
Katie Kreisler has appeared on Broadway, Off Broadway, film and television, including most recently the critically-acclaimed HBO series Mare of Easttown. She has also played roles on Blue Bloods, Prodigal Son, Elementary, The Blacklist and Younger, to name a few. Recently, we sat down to discuss what her career in acting, and training at The Juilliard School, has taught her about building her own personal brand.
BMW North America Social Biz Strategy: Winning With Employee Advocacy
David Honig
Proven SaaS leader. Revenue Builder. Corporate Partnerships leader, Sales Leader. Corp Dev.
I had the pleasure of moderating a panel this week at Salesforce Connections, the digital marketing event of the year. I wanted to share some of the highlights of the panel and hope that these insights help others in their employee advocacy journey.
The panelists:
Andrew Cutler, Executive and Internal Communications Manager, BMW NA
Shanee Goss, SVP & Partner, Digital & Social, FleishmanHillard (BMW NA’s digital agency)
Following are comments from the Salesforce Connections panel discussion.
‘Persuasion’ Offers GW Students Insight and Avenue to Careers in Communication
Long-running communication class guest session featuring GW alumni has led to multiple job offers.
Shanee Goss Cohen’s first job didn’t last long. Before her lunch break on her first day at a job in human resources at a major newspaper, the George Washington University alumna received a surprise offer from marketing and communications firm Reingold.