Launching a Platform that Augments your Fitness Reality
Virdio
The Problem
TIme-starved and budget-conscious Americans are increasingly challenged to fit a health club regimen into their lives, and the pandemic has only added to their problem. Countless home-fitness solutions have entered the market, many requiring a hefty investment, adequate space and the right equipment for proper and safe use. For every unused gym membership, there is an equally unused home fitness machine wasting dollars and gathering dust.
The Insight
People in search of at-home workouts have turned online for better fitness alternatives – from streaming videos, to apps and interactive games. They range from the free and simplistic to the complex and expensive. What they all lack, however, is a comprehensive and cost-effective way to maximize home workouts without the hassles of extra equipment. Virdio is the first and only AR-powered home fitness platform to personally connect members with trainers and an online community to help them reach their health goals – no gear or goggles required.
The Solution
Virdio engaged Shanee as part of their advisory board to guide the brand positioning and marketing of their groundbreaking fitness solution. As the company prepares for a full scale product launch, she continues to advise the executive team and agency partners on all aspects of the go-to-market strategy. This work includes refining Virdio’s business purpose and brand narrative to guiding strategic partnerships and alliances.