A Design Company’s Sustainability Story Takes Center Stage
The Problem
Help a top design company broaden its appeal to a new generation of conscious consumers.
The Insight
Renowned the world over for stylish home furnishings, the brand’s sustainability story had yet to be told. It captured the company’s deep commitment to eco-friendly and fair trade practices.
The Solution
By bringing the promise of “responsible retail” into full focus, we were able to elevate their true business purpose and use it to realign marketing priorities. A refreshed brand position that highlighted the company’s ethical and sustainable practices gave way to creative concepts and purposeful partnerships. These ranged from ongoing collaborations with Aid to Artisans, to co-creating eco-friendly furniture with the Pratt Institute and promoting handmade products by Etsy artists.